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The Beer Report

What’s In This Report

This report analyzes guest behavior at Union on-premise venues from January 2022 through June 2022

Pricing

How much do consumers pay for beer? How does that compare to other categories? Which brands’ drink prices are increasing/decreasing?

Day Part

When specifically in the night do people drink beer? How does that differ from other categoriesd overall?

Retention

What is the likelihood that someone who orders a beer will stick with the category? Which brands have the highest retention?

Adoption

What portion of drinkers drink beer? How loyal are they to the category? Which brands have the highest penetration and most loyal drinkers?

Win Rate

What’s the likelihood that a beer drinker will choose one brand vs. another if both are available at the bar?

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